Why your business needs the Nursery Industry Statistics benchmarking tool

NY21000 Nursery Industry Statistics continues to integrate valuable data into this project’s benchmarking tool, enabling growers to benchmark their business performance against similar businesses. Find out how this interactive benchmarking tool can help grow your business during one of our free webinars to be held on Thursday 5 and Thursday 19 May 2022.

NY21000 Nursery Industry Statistics is a five-year data collection project to capture the value and volume of greenlife production in Australia and provide growers with an interactive benchmarking tool for each year of the project.

Over time the benchmarking tool has developed into a more interactive tool, building off the year-on-year data collected and how growers are using the tool to benchmark against similar businesses and track markets and sales trends.

The Nursery Industry Statistics Project Reference Group (PRG) are specifically interested in how the benchmarking tool has influenced business management decision making, the resale value of product and how COVID-19 has impacted the industry with feedback from growers who use the tool and further case studies to follow.

The aim is to continually reassess the tool to improve its use and value generated for growers (levy payers) and industry and allow users to quickly extract relevant value from the tool.
 

How the tool works

1. Accessible and free to levy payers only
2. Simple and easy to use
3. Growers enter business relevant data into the benchmarking tool to compare against benchmarks
4. The benchmarking tool is storable and printable; users must be able to store data entered and print results
5. Data is secure; data already encapsulated in the benchmarking tool is secured with no references to growers
6. Segment distributions

         a.       revenue segments
         b.      employees and cost of wages
         c.       total areas of farm used for nursery production (outdoor and indoor space)
         d.      total number and value of plants sold
         e.       who plants were sold to (Wholesale nurseries, Retail nurseries, Revegetation, including forestry, Local, State & Federal government departments including water corporations,
                   RTA, schools, etc, Landscapers, developers and builders, Primary industry or Direct to consumers/public)
         f.        how many plants sold in specific categories (Propagation plants (eg. plugs, tubestock, cuttings, tissue culture), Herbs and vegetables (excluding seeds and bulbs), Fruit trees, nut
                   trees and vines (excluding seeds and bulbs), Bedding and potted colour, Indoor plants (excluding seeds, bulbs), Perennials, trees and shrubs (including ornamentals)
         g.       operating profits
         h.      infrastructure investment and;
         i.        new technology investment

What the data tool provides growers who use the tool

Top trends: Provides summary points and charts for key insights
Sentiment: Benchmarks how others see the future based on key strategic sentiments
Value of production: Allows businesses to benchmark size of their business
Wages: Wages are a large cost driver; benchmarking helps businesses understand the number of full time equivalent (FTE) employees and informs decisions around labour saving technology through capital expenditure
Operating costs: Measure of gross margin giving greater understanding of profitability and resilience (larger the margin the better)
Employees: Benchmarks FTE
Share of sales: Benchmarks client and product mix (volume and value proportions)
Plants sold: Benchmarks number of units sold by client and product categories

Free webinars

Greenlife Industry Australia (GIA) are providing walk through webinars on the Nursery Industry Statistics benchmarking tool. Numbers are limited due to high level of interaction and the ability for businesses to ask as many questions as needed to be comfortable to use the tool.

More information on two growers who successfully use the bench marking tool