Transforming a dead spot into a hot spot: how to make the most of your retail space
Making the most of your retail space is a key component of effective merchandising. Capturing the buying impulse of your customer is a science and an art that relies on an understanding of consumer behaviour in the sales environment. This Nursery Paper, written by renowned retailing expert, trainer and speaker Debra Templar, examines how to transform your shop into a retail hotspot. It explains the science of consumer purchasing patterns and the art of creative product placement. Most importantly, the paper outlines simple and practical yet effective strategies to help you capitalise on potential sales opportunities.