Improve Your Plant/life Balance...
On March 2 2011 the Nursery & garden Industry will launch its most ambitious and dynamic marketing campaign in many years. Across the country more than 20,000 plants will be given away to commuters as they arrive for work. Dressed in branded t-shirts, promotional staff and more than 80 industry personnel will create a buzz as we stimulate interest in plants and the national Improve Your Plant/Life Balance campaign. In this Nursery Paper Jacqui Gibbs NGIA’s Marketing and Communications Manager presents the campaign, the rationale behind it and the plans for expanding the campaign over the coming three-five years.