Crisis Management in the Australian Nursery Industry
There are a number of issues which have the potential to escalate into a crisis and cause serious adverse commercial and reputational impact to the Australian nursery and garden industry, both at an individual business level and at a state or national organisation level. As an industry we must take the opportunity to be prepared to address these issues before they arise. In this month’s Nursery Paper NGIA Policy and Technical Officer Chris O’Connor explains what a crisis is in the nursery industry, the importance of crisis management, steps to take during a crisis and where to turn to if you need help with a crisis.