Cost of living pressures fail to slow Australian nursery sales

The Australian greenlife sector continues to shine with production nurseries accomplishing a remarkable feat—selling a whopping 2.3 billion plants valued at a staggering $3.6 billion in the 2021–22 financial year.

Amid economic challenges and sector pressures, the sector has proven its steadfastness and positive outlook, according to the Nursery Levy funded 2021–22 Production Nursery Data Capture Report.

Now, let's dive deeper into the report's findings.

Defying Economic Odds: Greenlife Demand Flourishes

The Nursery Levy funded report showcases impressive sales figures for production nurseries, signalling a promising future for the industry. The latest research reinforces Australia's greenlife sector's strength and resilience in the face of economic challenges.

Retail Channel Reigns Supreme

The report digs into sales channels, with retail supply taking the lead. This channel has noted a remarkable 4% year-on-year sales increase, totalling approximately $1.5 billion and contributing over 40% to total production sales value. Wholesale nurseries (22% of total sales value), landscapers (13%) and primary industry (12%) also hold strong positions.

Adaptability in Uncertain Times

Data highlights the sector's adaptability. Amid global economic uncertainties, some producers have strategically downsized operations while maintaining quality. This approach balances growth and sustainability, ensuring open nursery doors and satisfied customers.

Radiant Future Ahead

The report exudes optimism for the sector's future. Greenlife growers display resilience and positivity, with many anticipating increased plant purchases. This optimistic trend extends even to larger nurseries, showcasing the industry's adeptness at navigating evolving market dynamics.

A Resilient Tomorrow

In a world riddled with economic uncertainties, the Australian greenlife sector emerges as a symbol of unwavering resilience and remarkable growth. The sale of 2.3 billion plants, coupled with adaptability and optimism, paints a bright future. As the sector evolves and flourishes, its undeniable contribution to the Australian economy remains resolute and potent.

Read the 2021–22 Production Nursery Data Capture Report here.

The ‘Nursery Industry Statistics 2020-21 to 2024-25’ (NY21000) project is funded by Hort Innovation using nursery research and development levy and funds from the Australian Government.