The cultural experience of retail
The retail experience is a cultural experience and, as we all know, the cultural has far deeper roots than the commercial. Based on the Ipsos Mackay Report, The Retail Experience, this month’s issue of NGIA Nursery Papers explores the retail experience as a defining ritual of our times. It illustrates how and why shopping is far more than a commercial activity and why buying and selling has become one of the few activities that bind us together as a community.